Seamless was set up by Tom and Duncan who came across the Giant Hat Tipis, manufactured by Moskoselkåtan, and felt the call for the great outdoors. Tom's background in construction and outdoor sports along with Duncan's eight years in engineering was a perfect combination of skills to start up a new Tipi rental business and in order to prove their business model for the following season they organised a Christmas Ball in December 2007 for the 2nd Mercian Battalion in four giant hats hired in from the Stunning Tents Company. At the same time during 2007 Terry founded a company called Liquid Canvas with the aim to import the stretch tent concept to Europe and what a better place to start than home to the worlds most renowned event organisers – London.
Liquid Canvas’ first Function in Malaga Spain
Following on from their first successful event Tom and Duncan revaluated their business plan and a number of factors led them to look for an alternative to the Giant Hats. Whilst searching for unique innovative and striking structures they came across Liquid Canvas. After meeting Terry for the first time both Tom and Duncan knew that having a UK based supplier was essential to their business success and shortly afterwards they placed their initial order for 625m2. Due to their attention to detail both Seamless and Liquid Canvas grew at an amazing pace and enjoyed some healthy competition.
Liquid Canvas built the world’s largest stretch tent for a function at Jumeriah Beach in Dubai, UAE.
Seamless were also busy and during 2008 supplied structures in the UK to Sunseeker, The Military Academy at Sandhurst, The Henley Festival, provided a canopy for a drinks reception in Westminster Abbey Gardens under the watchful eye of the houses of Parliament and not to forget a number of private functions including the legendary Bucknell Bash.
Having worked together and against each other for two years and sharing many similar values and ambitions Tom, Terry and Duncan decided to formalise their working relationship and merged to form Ten By Fifteen Structures Ltd. The name came from the most popular size of our rental structures and was chosen as the logo would translate into most languages – 10x15.
In the UK, we also provided brand activations for Jim Beam at Bestival, supplied structures at the esteemed Phyllis Court for the Henley Royal Regatta, gave shelter for some corporate teambuilding with Ray Mears and Nokia in the forest, created the setting for the Cartier International After Party at the Royal Berkshire Polo Club and built all of the areas for the award winning Feast of Dorset.
We adopted a state of the art inventory management system which allows our stock, quotations & accounting programme to integrate seamlessly.
Our first function in Menorca, Spain
Our first function in Edinburgh (Festival)
Our first function in St Tropez, France
In the UK, we helped Microsoft re-launch the new look Hotmail with brand activations in Canary Wharf, Golden Square and Broadgate Arena. Supported the Ride Across Britain moving the base camp over 100 miles every day between 10 base camps with 600 riders from John O Groats to Lands End. Supplied a Champagne tent for Tesco’s at their summer party and covered the courtyard at Channel 4’s studios in Westminster. The Edinburgh festival had its first experience of the liquid canvas structures with a sublime bar in the exclusive George Square Gardens. The year ended with the ultimate Rock Wedding providing structures for 500 guests who partied in style.
A year of rapid growth – we started a working partnership with The Stunning Tent Company giving us a wider selection of alternatives to the conventional box shape marquee structures.
We formalised our business interest in the South of France by employing a regional business manager at our warehouse in Pegomas just outside of Cannes
We moved into our brand new premises in Tadley, Hampshire alongside The Stunning Tent Company.
Our first function in Tuscany, Italy
Our first function in Rome, Italy
We built the first stretch tent on a floating platform in St Tropez.
At the end of 2011 we exercised our option to purchase The Stunning Tent Company bringing together a great mix of people and ideas that we know will continue to evolve and grow. – Viva La Liquid Canvas Tents and Tipis.
Watch this space! More innovation & exciting projects to follow...